Brass Fox Consulting

Navigating the intersection of business + design through elevated brand and product strategies.

By taking an iterative approach using design thinking principles, I help establish strategic initiatives to drive growth for your organization. Using data and analytics, a consultative approach, and cross-functional empathy, I develop business strategies and product roadmaps that are differentiated and solve customers' needs and pain points.


Through deep product lifecycle experience across B2B & B2C, I understand how nuanced customer journeys are. I create upstream marketing plans to define opportunities, and establish go-to-market strategies that maximize the potential of a product launch.


I would love to help you navigate the product and marketing planning process to create a solid portfolio informed by customer needs - and one that also delivers strong results for your bottom line. I will develop innovative portfolio and brand strategies that excite customers and drive growth. I’ve managed everything from small, niche product lines to large, complex, multi-brand categories across multiple channels and genuinely love delivering differentiated products that delight customers.


My goal is to help you establish a strong brand identity and products to support that through the following:


  • Product Strategy

  • Go-To-Market Strategy

  • Brand Positioning

  • Product Roadmaps

  • Product Marketing

  • Merchandising

  • Product Development