Hi! I'm Casey Bond, a product & brand strategist with global experience in the premium furniture industry and with lifestyle brands that possess a strong culture of design (Herman Miller, HAY, Design Within Reach, Geiger, Magis, Mattiazzi). I love great design. I also have a solid foundation in business and strategic planning, and these things make a great combo.

I've managed iconic brands across multiple channels and regions and I have a deep appreciation for design. I’ve developed go-to-market strategies and business cases to drive customer acquisition and grow market share. While product, marketing and merchandising have been at the core of my expertise; process, specification and delivery have also been critical elements in the customer journey that I’ve helped improve. I enjoy helping others overcome problems to reach their full potential.

I created Brass Fox Consulting to leverage my 20+ years of experience in various product and merchandising roles to help small- to mid-sized companies create product strategies that not only solve customers’ problems, but also provide profitable growth. I specialize in portfolio and category management, product development, merchandising, and strategic planning.

I believe in good design and its ability to solve problems.

I believe design has a place in all areas of business.